Big Water & Associates began as a consulting firm for small to medium sized businesses. Our focus then was back office integration and we specialized in small networks using Point of Sale software and custom databases. In the mid 90's, we took that expertise and began moving some of our existing and new client's businesses onto the Internet. We felt that we were uniquely qualified to help businesses with back office database integration, dynamically generated web sites and online storefronts.

Over the past few years, we have learned that our clients need to be more than "just another pretty site" to be successful using the Internet. That too often there are two elements left out of the equation when establishing a web site; Usability and Marketing.

Usability
We have all seen them. Those beautiful web sites that take forever to load and once they have, you simply can't locate anything you are looking for. Or how about the web site that is supposed to be a store, but you can't find how to order and then checkout. Usability is many things, but simply defined, it is a web site's ability to provide the visitor with an easy, direct means of locating what they are looking for and accomplishing their tasks.

Marketing
Back in the late 90's we were all lulled into the belief that if we chose the right domain name, built a beautiful web site and posted it on the Internet, that we would be inundated with requests and orders. The "if you build it, they will come" marketing strategy really only works in the movies. Just as any business needs to market itself through various media, so to must a web site. Web site marketing involves the careful use of conventional media such as print ads and direct mailings as well as properly placed web marketing strategies such as search engines, banner ads, news groups, direct email and cross promotional links.

If you are looking to put your business on the Internet, or have an existing site that is not performing as you would like, let us meet with you to talk about where you are and where you would like to go.

We are so confident that we can add value to your new or existing web site, that we offer a FREE one-hour consultation for any new client. Call today and schedule an appointment, 231-334-7700.